About Us
Family owned and operated — built on a love for sports, community, and making kids smile.
Our Story
Iconic Performance Center started with a simple idea: give families in Texarkana a place where kids can be kids — running, playing, and having the time of their lives — while parents actually get to relax and enjoy the party too.
What began as a passion for sports and coaching grew into something bigger. We saw that parents were tired of the same old party options — overcrowded venues, shared spaces with strangers, and the stress of planning everything themselves. So we built something different.
At Iconic, your group gets the entire facility to yourselves. We handle the setup, run the games, and clean up afterward. You just show up, celebrate, and make memories.
Meet the Owners
The family behind every unforgettable party.
Jay Strickland
Owner / Operator
Jay is the heart and soul of Iconic Performance Center. Also the owner of LiveWire Electrical Services, Jay brings the same dedication and work ethic to every party he hosts. With over 30 years of coaching experience, he knows how to keep kids engaged, active, and having a blast. From setting up the games to running every activity, Jay personally makes sure each celebration is one to remember.
Rodney Whatley
Co-Owner
Rodney is the other half of the Iconic team. Together with Jay, he helps make sure the facility runs smoothly and every family that walks through the doors feels welcome. His commitment to the Texarkana community and passion for creating great experiences for kids and families is what makes Iconic truly special.
Family Owned & Operated
We're not a franchise or a corporate chain. We're local families who live and work right here in Texarkana. When you book with Iconic, you're supporting a small business that genuinely cares about your child's celebration. We treat every party like it's our own kid's birthday — because that's the standard we hold ourselves to.
What Sets Us Apart
Private Parties Only
Your group gets the entire facility. No sharing with strangers.
We Run Everything
Setup, games, supervision, cleanup — we handle it all so you can enjoy the party.
Local & Personal
Owner-operated means you get personal attention, not a revolving door of staff.